Most apps and games were merely links and not installed. Users who installed Windows 10 saw apps like Twitter, Photoshop Express, Minecraft for Windows 10, or Candy Crush Soda Saga displayed on the Start Menu. Then, with the release of the Anniversary Update came even more promoted applications.

Microsoft revealed in 2015 that it signed a deal with the Candy Crush game maker King which allowed Microsoft to distribute Candy Crush Saga with Windows 10. The Get Windows 10 campaign demonstrated how far the company is willing to go to push something on the market but the unwanted upgrade to Windows 10 was just one of the methods that Microsoft utilized in the past couple of years.Ī common user complaint is that Microsoft uses the Windows 10 operating system to install unwanted applications or games on user systems. Microsoft has a rich history of testing boundaries when it comes to the distribution of apps and updates.